Mykhailo Zborovsky: On the Future of iGaming in Ukraine

Mykhailo Zborovsky, an expert in strategic iGaming product development, notes that modern users expect instant results, which is fundamentally changing approaches to creating digital products. This trend is particularly noticeable in iGaning. In this context, Zborovsky analyzes how the Ukrainian gambling industry is integrating artificial intelligence technologies and becoming part of the country`s digital economy.

Will the market be able to find a balance between speed of acquisition and long – term player trust? We will examine how changes in digital perception are sharing the development of iGaming in Ukraine, which innovations are transforming the user experience, and why responsible design is becoming a key factor in stability and trust in the modern gambling industry.

The Psychology of Digital Choice

According to Mykhailo Zborovsky, modern user habits are becoming the main factor determining the development of Ukrainian iGaming and influencing both game formats and the industry`s regulatory mechanism. The demand for speed has become the foundation for legal reforms. The legalization of gambling in 2020 marked the starting point for the industry`s digital transformation.

Key challenges for Ukrainian iGaming:

• Legalization in 2020 paved the way for the creation of a transparent licensing system
• The role of the PlayCity regular shapes new control rules
• The shadow sector remains a serious risk, with illegal platforms accounting for 40 – 50%
• The tax burden is one of the highest in Europe, hindering business development
• Advertising restrictions prevent legal brands from communication with their audiences

Players are already choosing legal, fast and convenient services, so the state must guarantee transparent regulations and system flexibility. Continued trust in the industry and its economic stability depend on this. The psychology of choice, combined with regular evolution, is sharing a new stage for iGaming in Ukraine.

Innovation in the iGaming Experience in Ukraine

Ukrainian iGaming is undergoing a technological transformation. Players no longer seek random experiences, but rather trust in the service. Mykhailo Zborovsky notes that innovation is becoming the main tool for this evolution. It is changing the very philosophy of interaction between the user and the brand.

Key areas of iGaming development:

• Implementation of artificial intelligence and supporting responsible gaming principles
• Fintech solutions with instant transactions
• Gamification
• Content ecosystem instead of traditional advertising
• Service automation to improve service quality

These changes are sharing a new iGaming culture, where technology is becoming synonymous with responsibility. Innovations allow Ukrainian operators to retain players not through advertising, but through trust and quality service.

The Future of the Industry

Following legalization, the industry is gradually building a system of rules. Mykhailo Zborovsky notes that the industry`s main goal today is to combine technological development with responsibility to users.

In 2024, Ukraine`s licensed iGaming sector generated over UAH 17 billion in taxes, contributing to the national budget despite wartime conditions. This shows that the regulated market has become an important part of the country`s digital  economy and countries to demonstrate resilience despite external challenges.

Key trends shaping the future of iGaming:

• Digital monitoring will allow the state to control processes in real time
• Ethical design will become the standard, with safe gaming built into the product itself
• Expanding into foreign markets will open new opportunities for Ukrainian companies
• Developing a professional ecosystem will create demand for specialists
• AI will become the center of personalization in the iGaming industry in Ukraine

According to Zborovsky, the future of the industry lies not in quick profits, but in long – term trust. Companies that combine innovation with business transparency will become the foundation of Ukraine`s digital economy. This approach will not only strengthen the market but also make it part of the global iGaming community where responsibility is as important as the excitement.