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Adverts for more than 200 Stake.com accounts were posted on Facebook since the start of October, while at least 100 were promoted on one Discord server. The adverts mostly appeared on Facebook and Discord, a message board popular with gamers, but were also posted on TikTok, Telegram, Reddit and X (formerly Twitter). The watchdog enforces a strict code of practice ensuring websites are fair and open, and that vulnerable people are protected from harm or exploitation. By partnering with our iGaming Facebook PPC experts, you gain access to a team of experts who understand shopper behaviour and the intricacies of the gambling sector. Utilizing Facebook’s robust targeting tools, we segment audiences to ensure your ads reach the most relevant users, maximizing engagement and conversions.
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They have risen in popularity thanks to gambling influencers, including celebrities such as the rapper Drake. Because Facebook’s internet server is in the U.S. it could, theoretically, use internet gambling operators that do not adhere to Britain’s rules. But to advertise in the UK, it must be located in a country or territory on the Government’s ‘white list’, which includes the EU, Gibralter and Antigua. Now Facebook is investigating ways of transforming that model into one that would offer real cash prizes. We’ll discuss your specific needs and design a customized Facebook ad strategy that aligns with your casino’s goals. We conduct rigorous A/B testing on ad elements to identify what resonates best with your audience, continually refining campaigns for optimal performance.
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Verified Stake.com accounts are also available for free through the messaging app Telegram and work with a fake address. These more expensive accounts tend to have active cashback or financial bonus features. The accounts Sky News found for sale come ‘pre-made’ – with this verification stage already completed. Carolyn Harris MP, who leads a parliamentary group that scrutinises gambling-related harms, said the findings are “astounding”.
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Stake.com is not available in the UK, but is licensed and regulated in other jurisdictions. Richard Williams, a gambling specialist at Keystone Law, told Sky News the trade of these accounts is legally a grey area but there could be issues of fraud at play. Some of the groups run a sophisticated operation, with sales teams and others offering of a “middleman” who – for a small fee – holds a buyer’s money until both parties are satisfied. After being contacted by Sky News, Stake.com said they are aware of fraudulent attempts to access their crypto casino and that they say their attempts to block behaviour like this is “constantly evolving”. Talks between Facebook and around 20 senior gaming experts, operators and consultants including executives from PokerStars, 888 and Gamesys, were revealed by the industry magazine eGaming Review. Our team monitors campaign performance in real-time, making data-driven adjustments to enhance ROI and achieve your marketing objectives.
